READY TO FINALLY BUILD THE BUSINESS YOU'VE BEEN DREAMING OF?
WELCOME TO THE NEW WAY OF BUILDING YOUR BUSINESS and BRAND
I have redefined and simplified what a business and brand foundation can be - not just the idea and look, but the heart and solid strategy that make it come alive. Welcome to THE S FACTOR KICKSTARTER PROGRAM —a complete, step-by-step journey that gives you everything you need to create a solid, impactful BUSINESS & BRAND.
Building a business is HARD. But building it on a solid foundation makes the rest SO MUCH EASIER.
Challenge No. o1
You have a big idea but need help defining your brand’s strategy and identity. And clarity on how to do that.
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Challenge No. o2
You’re passionate about your idea but aren’t sure how to communicate the value with your ideal customers (that you might not even have defined yet?)
Challenge No. o3
DOES THIS SOUND FAMILIAR?
You cant wait to start growing, but worry that you might have missed some parts of a strong foundation, that might stand in way for your business to take off.
INTRODUCING THE S FACTOR KICKSTARTER PROGRAM
YOUR COMPLETE, STEP-BY-STEP JOURNEY TO BUILDING YOUR
BUSINESS & BRAND WITH CONFIDENCE
Welcome to the S Factor Kickstarter Program—the ONE AND ONLY PROGRAM YOU NEED to turn your big idea into a business that takes off. If you’re ready to stop dreaming and start building something amazing, you’ve come to the right place. This program is packed with everything you need to lay a rock-solid foundation for your business and build a brand that brings your vision to life. Think of it as your ultimate roadmap to clarity, confidence, and unstoppable success.
Ready to make it happen? Below you will find out how we do this together. Starting with the full view of the journey from IDEA TO LAUNCH.
Module 1
DEFINING THE HEART OF
YOUR BUSINESS
STEP 1 DREAM BIG – Defining Your Vision and Ambitions. This step is about clarifying the big-picture vision for your business and setting ambitious goals that inspire and guide you. STEP 2 PURPOSE – Understanding the Deeper 'Why' Behind Your Business. Here, you’ll uncover the driving force behind your business, aligning it with your personal mission and values. STEP 3 VALUES – Establishing the Principles That Guide Your Decisions. Define the core values that will shape your business culture and decision-making process. STEP 4 CULTURE – Crafting the Environment and Ethos of Your Business. Build the internal culture of your brand, reflecting the values and atmosphere you want to create for your team and customers.
Module 2
BUILDING YOUR BRAND FOUNDATION
STEP 5 BIG IDEA – Identifying What Makes Your Business Stand Out Discover and define the unique selling proposition that differentiates your business from the competition. STEP 6 VISION – Crafting Long-Term Aspirations for Your Business Develop a long-term vision for where you want your business to go and the impact you want to have. STEP 7 IMPACT – Defining the Broader Change Your Brand Will Create Understand the impact your business will have beyond profits—on your industry, community, or even globally. STEP 8 DREAM CUSTOMER – Identifying and Understanding Your Ideal Audience Identify your ideal customer (dream customer), their needs, desires, and challenges, to tailor your brand for them. STEP 9 PROBLEM FRAMING– Defining the Problem Your Business Solves Clarify the specific problem or pain point your business will solve for your dream customer. STEP 10 MISSION – Creating a Clear Strategy to Achieve Your Goals Write a mission statement that summarizes how your business will achieve its purpose and impact your customers.
Module 3
CRAFTING YOUR UNIQUE POSITIONING
STEP 11 CORE OFFERING – Refining Your Product or Service. Clearly define your core offering and how it solves the specific problems of your dream customer. STEP 12 CATEGORY & COMPETITION – Establishing Your Place in the Market Identify your position in the market relative to competitors and carve out a unique category for your brand. STEP 13 CUSTOMER CONVERSATIONS – Gaining Insights from Direct Feedback Engage directly with customers to gather feedback that will shape and improve your offerings. STEP 14 POSITIONING – Defining Your Unique Market Position Establish how your brand will be positioned in the minds of your target audience, setting you apart from competitors. STEP 15 STORYTELLING – Crafting a Compelling Narrative for Your Brand Write a brand story that resonates with your audience, showcases your journey, and builds an emotional connection.
Module 4
DESIGNING YOUR BRAND IDENTITY
STEP 16 CONNECTION – Building Emotional Connections with Your Audience Identify how you will create emotional connections with your customers through your brand’s identity and messaging. STEP 17 REPUTATION – Building Trust and Emotional Connections Develop strategies to cultivate a positive reputation for your brand that aligns with customer expectations. STEP 18 BRAND IDENTITY – Developing Visual and Verbal Elements of Your Brand Define the visual elements (logo, colors, typography) and verbal elements (tone, voice) that will represent your brand. STEP 19 MESSAGING – Communicating Your Brand’s Value and Story Refine the language and messaging you’ll use to communicate your value proposition, both online and offline. STEP 20 NAMING – Creating Your Brand's Structure and Identity Choose a compelling brand name and define how you'll structure your offerings under it.
Module 5
SHAPING THE CUSTOMER EXPERIENCE
STEP 21 CUSTOMER EXPERIENCE DESIGN – Building a CX-First Mindset Create a customer experience strategy that puts the customer’s journey and satisfaction at the heart of your business. STEP 22 CUSTOMER JOURNEY MAPPING – Visualizing and Improving Every Touchpoint Map out the key touchpoints in the customer journey to identify areas for improvement and alignment with your brand values. STEP 23 TOUCHPOINT DESIGN – Creating Consistent, Effective Interactions Design consistent touchpoints that create a seamless experience for your customers, from first contact to post-purchase.
Module 6
CRAFTING YOUR SALES & MARKETING STRATEGY
STEP 24 OFFERING DESCRIPTION & PRICING – Defining and Pricing Your Final Offering Develop a clear description of your product or service and set a pricing strategy that reflects its value and market position. STEP 25 SALES STRATEGY – Building Relationships and Converting Leads Create a sales strategy that focuses on relationship-building, understanding customer needs, and converting leads into buyers. STEP 26 MARKETING STRATEGY – The Foundation of Your Brand’s Growth Build a comprehensive marketing strategy that outlines how you’ll reach your audience and promote your offerings. STEP 27 CONTENT MARKETING – Creating Valuable Content That Engages and Converts Develop a content marketing plan that provides value, builds trust, and engages your audience consistently. STEP 28 DIGITAL PRESENCE – Establishing Your Online Platforms and Strategy Build a strong digital presence across websites, social media, and other platforms to enhance your visibility and credibility.
Module 7
BUILDING YOUR BLUEPRINT & LAUNCH PLAN
STEP 29 BUSINESS & BRAND BLUEPRINT – Putting It All Together Create a comprehensive blueprint that ties together everything you’ve built so far, serving as a strategic roadmap for your brand. STEP 30 LAUNCH PLAN – Preparing for Your Brand’s Big Moment Develop a detailed launch plan that covers marketing, sales, and customer engagement strategies to ensure a successful brand launch.
"I created the S Factor Kickstarter Program because I know you can build a brand that stands out and succeeds. With this step-by-step path, you’ll have everything you need to bring your vision to life with confidence and impact—I’m here with you every step of the way."
— Sofia Lund, Founder of S Factor Company, Creator of the Program, and Your Coach.
HOW IT WORKS
NO. 01
Access to All Program Materials
When joining, you’ll get access to the KICKSTARTER RESOURCE HUB - everything you need to immediately start building your business and brand, including presentations, an interactive WORKBOOK, and 6 hours of coaching split into 30+ VIDEOS.
NO. 02
Kickstarter Workbook & Resources
You’ll get access to a 180+ page workbook that becomes YOUR UNIQUE WORKBOOK, STRATEGIC DOCUMENT, AND ACTION PLAN for your own business. It includes guidance, exercises, templates, and prompts to turn your thoughts and insights into concrete definitions and actions. This is your roadmap to getting clarity on your business and building a strong, clear brand.
NO. 03
30+ Coaching Videos
Each Step in the program comes with a compact and informative VIDEO COACHING SESSION by S Factor founder Sofia Lund, providing insights in an organized, easy-to-follow, and inspirational experience. You get a total of 6 HOURS of inspirational guidance and coaching.
NO. 04
Program Flow
The program is divided into 7 modules with 30 steps, covering every stage of business and brand-building from defining your core to launching. You’ll have lifetime access, so you can revisit lessons anytime you need a refresh of any topic. Choose to do the program, FOLLOWING THE STEPS of the planned journey, or CHOOSE STEPS based on your specific need and interest. THE CHOICE IS YOURS!
HOW DOES THIS SOUND?
What You’ll Gain Through the Kickstarter Program
A Clear, Actionable Strategy and Plan that lays the foundation for a purpose-driven business.
01
A BRAND that reflects your VISION and CONNECTS with your ideal customers, for FASTER go-to-market time and REVENUE generation!
02
CONFIDENCE and CLARITY to bring your vision to life, and move to the next chapter with DIRECTION.
03
TOOLS and GUIDANCE to succeed at every stage of your journey. Because this is something you don't need to do alone!
04
CHOOSE THE PERFECT PLAN FOR YOUR BUSINESS
Whether you’re a solopreneur or building a team, the S Factor Kickstarter Program offers everything you need to build a solid business and a brand with purpose and impact. Flexible PAYMENT OPTIONS are available to make GETTING STARTED even easier!
For Entrepreneurs
Perfect for you as solopreneur, or your Team of 2, ready to bring your business to life.
Instant Access to the full program
180+ Page Interactive Workbook filled with exercises, prompts, and templates
30+ Coaching Videos
guiding you through each step
Lifetime Access
to revisit materials anytime
ONE-TIME INVESTMENT:
Launch Price: €399
(Regular Price: €1990
starting January 2025)
Note: Split payment options are available. VAT is included in the price.
Need an invoice? Contact sofia@sfactorcompany.com
For Startups
Ideal for small teams and already established startups building a business and brand together.
Instant Access to the full program
180+ Page Interactive Workbook filled with exercises, prompts, and templates
30+ Coaching Videos
guiding you through each step
Lifetime Access
to all program materials for ongoing growth
Team Access
Rights to share resources with your entire team
ONE TIME INVESTMENT:
​
Launch price €599
(Regular Price: €1990
starting January 2025)
​
Note: Split payment options are available. VAT is included in the price.
Need an invoice? Contact sofia@sfactorcompany.com
You have so much already, so let's put it all together!
You are stronger than you think, but even superheroes need a little help.
The Kickstarter is here to guide you, support you, and give you the tools to take your business to the next level.
Meet Your Coach:
Sofia Lund
CEO | Founder, 2x Co-Founder | Founder of S Factor Company | Brand & Business Strategist | Advisor, Coach & Mentor | Executive with 25+ y of Experience
Your Coach to Building and Launching your Business
With over 25 years in building and leading businesses and brands, I created the S Factor Kickstarter Program to empower entrepreneurs like you to bring your vision to life. I know firsthand the challenges of starting a business from scratch, and I’ve designed this program to give you the CLARITY, CONFIDENCE, DIRECTION, and TOOLS to succeed.
This program isn’t just about teaching—it’s about building together. Through each step, I’ll be right there with you, guiding you to create a brand that’s not only authentic but also resilient and impactful. My mission is simple: to help you build a brand and business that reflects your unique purpose and connects deeply with your audience. And succeed on your entrepreneurial journey.
I believe that every entrepreneur has the potential to make a meaningful impact. Whether you’re launching your first venture or refining an existing idea, this program is crafted to help you succeed, step by step, with actionable strategies and real-world insights. You’ll leave with a business and brand that feels like you and stands out in the marketplace.
Let’s take this journey together—one that transforms your dreams into a successful, purpose-driven business.
​​
Your Coach and Biggest Supporter
Sofia
