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We're here to help you get off the ground by coaching you to become a brand builder and concretely help you bring your brand - and business - to life. This is where brand strategy meets execution, and you get what you need for your next move. Whichever it is for exactly you.
This is what you heard about and this is where you can sign up to be the first to know when we are live
Join the waitlist and get access to free content and early-bird pricing. No commitment - just a great opportunity to be the first to know!
THIS IS HOW WE CAN HELP YOU
direction for decisions
BRAND CLARITY
I advise founders and entrepreneurs in figuring out how to approach brand building and plan the next steps how to do it. After a Brand Upgrade I facilitate follow-through in executing a strategy and plan.
a new brand in 100 days
BRAND STRATEGY
When you are serious about growth and ready to make something bigger happen I take you from your current brand state to having a completely new brand strategy and execution plan. In 100 days your team will be equipped with what's needed to start executing the new strategy.
to kick off your business
BRAND BUILDING
When you are ready to go from selling and marketing products to start building iconic brands I will teach you how. Learn how to take control of brand building, execute brand strategies and bring brands to life.
SANNA KEKÄLÄINEN
Marketing Manager
Sofia’s superpower is her ability to coach, motivate and energize people around her. She always encouraged people to think outside the box and go beyond the standard which resulted in amazing learnings and outcomes.
KIRSI MAKKONEN
CFO
It’s not often that you work with a person who built a brand from zero to global. I learned from Sofia about customer journey touchpoints and how to build an attractive and awarded recruitment campaign.
ANETTE ISO-MUSTAJÄRVI
Client Services Professional
Sofia is a visionary thinker who has the ability to lift up the people around her. She motivates and excites them, bringing them to the top of their game to achieve things that at first sounded impossible
THESE ARE THE OPTIONS FOR TAKING THIS FORWARD
BOOK A DISCOVERY CALL
Are you a startup or a growing company looking to boost your revenue through brand building? Take advantage of the opportunity for significant revenue growth by scheduling a free Discovery Call with me. What to Expect During this call, we will discuss the current state of your business, whether you are in the startup phase or scaling up. We will explore various aspects such as brand, culture, team, capabilities, challenges, and your goals. The main focus will be on figuring out where you are on your brand building path and how you could utilize the power of brand building and your team's ability to create and leverage it for revenue growth. Why a Discovery Call? This free initial call serves as an opportunity for you to hear my thoughts, my approach, and gain valuable insights that you can immediately utilize. It is also to help you understand how to maximize your brand's revenue-generating potential. Whether you are just starting out or aiming for significant progress, I offer you my quick insights and suggestions for driving revenue growth. Additionally, this is about exploring what we could do together and determining which services would work best for you at this time. Schedule your free Discovery Call with me today to find out how I can help you build revenue growth through branding.
MONTHLY
C-LEVEL
ADVISE
This is all about providing you with comprehensive and continuous advisory support that is specifically tailored to your needs. By leveraging my extensive expertise in branding, business, marketing, and coaching, which spans over 20 years, I can offer you valuable insights and strategies. You will have access to my wealth of experience, ensuring that you receive the right direction, guidance, and confidence to effectively achieve your goals. In addition to that, I can also assist you in navigating the concept of branding, including providing guidance on how to approach, plan, and budget for a brand upgrade. With my assistance, you can confidently embark on your branding journey and make informed decisions that will have a positive impact on your business. Here is what you can expect from the monthly advisory package: 1 - A Monthly Meeting: Dedicated time, 2-3 hours, to focus on what you need the most. 2 - Check-in calls: One-on-one calls to discuss current situations, issues, ideas, or whatever is on your mind at that moment. 3 - Instant Support: Prompt assistance throughout the month. Just text or email me when you have questions or concerns, and I'll provide immediate feedback.
FULL BRAND UPGRADE PROJECT
Are you ready to make a significant transformation? The comprehensive 100-day program is designed to help you achieve just that. With my expertise, you'll get a fully transformed brand, complete with a brand strategy and an execution plan. During the program, I'll start by conducting a detailed discovery and gap analysis of your current state. This will allow us to craft a new brand strategy that aligns with your goals and objectives. From there, I'll create a brand execution plan that covers all aspects of your brand, including brand experience, customer experience, and employee experience. By the end of the 100 days, you'll have a fully realized brand strategy and execution plan. But it doesn't stop there. I'll also empower your team to bring the brand to life, ensuring that everyone is aligned and ready to deliver exceptional experiences. The "100-Day Brand Upgrade" program is all about helping your company transform its brand swiftly and effectively. From insights and strategy to execution and market readiness, I'll guide you every step of the way. The outcomes and deliverables of this program include a stronger brand foundation, a clear brand strategy, and customer-centric experiences that drive business success. Ready to take your brand to the next level?
LIVE AND
ON-DEMAND
COACHING
I providing coaching services to professionals who have responsibilities in the areas of brand and marketing. My coaching program is designed to help individuals enhance their skills and receive valuable feedback on various aspects such as concepts, plans, ideas, strategies, and metrics. THE 3 OPTIONS 1. Individual Coaching. Through individual coaching sessions, we will work together to create a personalized development plan that focuses on key topics and themes. This plan will be accompanied by an actionable action plan that includes Key Performance Indicators (KPIs) to measure your progress. 2. Online Group Coaching For those who prefer a collaborative learning environment, I also offer online group coaching. This program consists of 6 modules that cover essential business fundamentals, brand strategy, brand execution, customer experience, employee experience and culture, as well as inbound and content marketing. 3. On-Demand Courses addition to coaching, I provide access to resources and materials through on-demand courses. These courses are designed to accommodate various learning styles and preferences, enabling you to improve your skills at your own pace. The first course will be launched later this year and can be conveniently accessed on this website.
I'M SOFIA LUND
NICE TO MEET YOU
If there's one thing I want to do with my time and skills it's to create opportunities for people to succeed! When you combine that with my love for branding, experiences, and startups - you get why I'm here.
I offer you my 20 years of experience and my skills in building brands, startups, teams, customer experiences, cultures, and success stories.
